Customer Satisfaction and Services Providing a Competitive Edge over Others
Looking into the term marketing with a bit of brevity shows us that at the very existence of the term it has been all about providing the needy what they need with in order to fulfill what is required by them in order to have a proper survival in terms of living a satisfactory life. A marketer more or less shares upon the highlights or the characteristics of a product to the one who needs the product in any ways possible making the customer realize on to how a particular product can solve the problem or need they possess in their lives, how is that going to affect their day to day living and it can be in any domain spread across attractive fashion trends or sugar less and cholesterol free food or some electronic goodie that could make their life much more simpler that what it is now. Therefore it could be summarized that a marketer more or less serves as a link in getting the needy what he/she needs the link may not be the marketer all the time it could be advertisements, campaigns, internet but the very representation of the information of the product to the outside world is where the marketer or marketing team plays the most important role, strategizing concepts, bringing in ideas, market research, analytics and a lot more. A very important part if we tend to take away from above written lines is the fact that at the center of whatever a marketer does lies the customer therefore his/her satisfaction on to using a certain goods is what transforms the good or the one producing that good into a brand. Bringing in new ideas will always have the jargons named customer satisfaction and services in them because without providing adequate services to the customer the retention of them would not be easy which could hinder the process of a particular company becoming a brand. Looking into why do we really need to do this after our product gets sold out? Tells us the fact how making in of a relationship between the company and customer makes things much easier, getting rid of a complicated marketing process.
Authors: Abhi Mitra
